All Posts Tagged With: "Research"
Computer Buyers: 80% Say Brand Name Important; Web sites and Product Reviews Influence Purchase
Nearly 80 percent of recent home computer and computer accessory buyers rated brand name as an important or very important factor in their buying decision, according to the Fall 2008 Ad-ology Media Influence on Consumer Choice survey.
The survey also found that online media increasingly influences buyers. A majority of respondents said they were influenced by [...]
Survey: Web Sites Now Influence Over Half of U.S. Toy Purchasers
Desire for Product Safety, Educational Toys Shows Opportunity for Independent Toy Stores
More than half of recent toy purchasers rank manufacturer and store websites as having some influence on their buying decision, according to the Fall 2008 Ad-ology Media Influence on Consumer Choice survey. Product reviews and other information and advertising found online also play [...]
Mind Your Qs
The best way to get an answer is to ask a question. But, the trick is to ask the right questions to get the answers you’re seeking.
18Jul2008 | Jessica Helinski | 0 comments | Continued
Respect Their Space
In my last post, I discussed the importance of observing your client or prospect’s office.
14May2008 | Jessica Helinski | 0 comments | Continued
Keep Up on First-Person Feedback
Companies spend millions on sending out consumer surveys, conducting polls, and organizing focus groups.
1May2008 | Jessica Helinski | 0 comments | Continued
