All Posts Tagged With: "Relationships"
Giving Thanks
Once again Thanksgiving is upon us, and while recent economic woes have put a dent in the holiday cheer of many, there are still reasons for your agency to be thankful.
26Nov2008 | Jessica Helinski | 0 comments | Continued
Thanksgiving: The New Season to Give
Corporate gift giving has extended beyond the traditional December holidays, and many companies have adjusted their schedule to send a little something to clients for Thanksgiving.
3Oct2008 | Jessica Helinski | 0 comments | Continued
Build Trust The Mathematical Way
Are you familiar with the Trust Equation? I wasn’t until coming across an article by Charles H. Green, author of Trust-Based Selling.
10Sep2008 | Jessica Helinski | 0 comments | Continued
Should You Stay or Go?
Not all clients are going to be a dream to work with, but what do you do when your project hits a snag because of a client’s inattention?
11Jun2008 | Jessica Helinski | 0 comments | Continued
Finding Middle Ground
“A great client is translator, protector, advocate, therapist.”
This quote is from an article on AdAge.com, “Making Sense of Cultural Dissonance,” by Jennifer Patterson. Succinct and spot-on, Patterson’s vision of the ideal client is something agencies hope for, but not too often find. Realistically, a client may fill just one of the roles mentioned above, or [...]
