All Posts Tagged With: "Pitching"
Finding Middle Ground
“A great client is translator, protector, advocate, therapist.”
This quote is from an article on AdAge.com, “Making Sense of Cultural Dissonance,” by Jennifer Patterson. Succinct and spot-on, Patterson’s vision of the ideal client is something agencies hope for, but not too often find. Realistically, a client may fill just one of the roles mentioned above, or [...]
Call with Ease
Despite the ease and comfort of shooting off an email, a personal phone call is still considered the best way to follow up with a prospect after a meeting.
23Apr2008 | Jessica Helinski | 0 comments | Continued
