All Posts Tagged With: "Economy"

post thumbnail

Marketers Look to Social Media for Future Growth

Last month, the Association of National Advertisers held its annual meeting, and attendants (a mix of client-side marketers, media and creative agencies) took part in a poll that gauged their marketing plans.

12Nov2008 | Jessica Helinski | 1 comment | Continued
post thumbnail

Survey Highlights Marketers’ Concerns, Plans

A recent survey by the Chief Marketing Officer’s Council revealed that marketing/ad executives plan to increase focus on personal customer service and interaction, something that could set them apart from competitors during these rough economic times.

31Oct2008 | Jessica Helinski | 0 comments | Continued
post thumbnail

Advertisers Edgy Because of Economy

The 98th annual meeting of the Association of National Advertisers took place last week, and the main topic of discussion was the current economic conditions.

22Oct2008 | Jessica Helinski | 0 comments | Continued
post thumbnail

Learn From the Past

The dreaded “R” word has been on people’s lips for months: Are we headed for a recession? One thing’s for sure — the economy is in bad shape. Consumers are spending less, houses are losing value, and the stock market has seen drastic drops.

15Oct2008 | Jessica Helinski | 0 comments | Continued
post thumbnail

Weathering the Storm

Lately, it seems like everywhere you turn there’s bad news: Rising gas prices, failing banks, low consumer spending, etc. What’s an agency to do when it seems like the economy is in upheaval?

26Sep2008 | Jessica Helinski | 0 comments | Continued