Researching
New Survey: Store Web Sites, Online Video Have Significant Influence on Jewelry and Watch Purchases
Manufacturer and store Web sites have significant influence on jewelry and watch purchases, according to the Fall 2008 Ad-ology Media Influence on Consumer Choice survey.
Nearly half of respondents say manufacturer Web sites have some or significant influence on their jewelry or watch purchase, and 43.4 percent say the same about jeweler or retailer Web sites.
Consumers [...]
Blogs, Online Product Reviews Significantly Influence Mobile Phone Purchases
According to the September 2008 Ad-ology Media Influence on Consumer Choice survey, 60.5 percent of U.S. consumers who recently purchased a mobile or wireless phone said online product reviews and user comments had some or significant influence on their purchase decision. Nearly 30 percent also rated information from blogs with the same level of influence.
Mind Your Qs
The best way to get an answer is to ask a question. But, the trick is to ask the right questions to get the answers you’re seeking.
18Jul2008 | Jessica Helinski | 0 comments | Continued
Finding Middle Ground
“A great client is translator, protector, advocate, therapist.”
This quote is from an article on AdAge.com, “Making Sense of Cultural Dissonance,” by Jennifer Patterson. Succinct and spot-on, Patterson’s vision of the ideal client is something agencies hope for, but not too often find. Realistically, a client may fill just one of the roles mentioned above, or [...]
Respect Their Space
In my last post, I discussed the importance of observing your client or prospect’s office.
14May2008 | Jessica Helinski | 0 comments | Continued
