Researching
Mind Your Qs
The best way to get an answer is to ask a question. But, the trick is to ask the right questions to get the answers you’re seeking.
18Jul2008 | Jessica Helinski | 0 comments | Continued
Finding Middle Ground
“A great client is translator, protector, advocate, therapist.”
This quote is from an article on AdAge.com, “Making Sense of Cultural Dissonance,” by Jennifer Patterson. Succinct and spot-on, Patterson’s vision of the ideal client is something agencies hope for, but not too often find. Realistically, a client may fill just one of the roles mentioned above, or […]
Respect Their Space
In my last post, I discussed the importance of observing your client or prospect’s office.
14May2008 | Jessica Helinski | 0 comments | Continued
Scope Out Their Space
Not all meetings take place in boardrooms.
8May2008 | Jessica Helinski | 1 comment | Continued
Too Much Excellence?
It’s no secret that client retention is important.
2May2008 | Jessica Helinski | 0 comments | Continued
Geeze, thanks for posting this. Good read.
I found this article which is actually pretty relevant to the subject. You ...
Your blog is interesting!
Keep up the good work! 
funny, Tony Santos wrote about this topic exactly the other day. 
I read a simliar post just the other day by Sandra Kosineck but yours is much better. 
I believe IT is included in the technology group listed in my blog post. 
when Ernst and young says this i do not have any thing to say but i need to know what ...
I also enjoyed reading this post and a few other posts. Thanks for sharing. 
Concierge medicine is indeed a rapidly growing model of medical care. It is largely consumer-driven. I opened one ...
Hesso - I agree with you... The only modification I would make is that I ask for a "time frame". ...
I feel your approach in cold calling has too many negatives as an opener. I would never tell a prospect ...