Planning
Advertisers Edgy Because of Economy
The 98th annual meeting of the Association of National Advertisers took place last week, and the main topic of discussion was the current economic conditions.
22Oct2008 | Jessica Helinski | 0 comments | Continued
5 Places to Find Leads
A recent article on RainToday lists five unexpected places where you may snag new-business leads.
17Oct2008 | Jessica Helinski | 0 comments | Continued
Learn From the Past
The dreaded “R” word has been on people’s lips for months: Are we headed for a recession? One thing’s for sure — the economy is in bad shape. Consumers are spending less, houses are losing value, and the stock market has seen drastic drops.
15Oct2008 | Jessica Helinski | 0 comments | Continued
What Marketers Want: A Top Ten List
Over 200 chief marketing officers and senior marketing professionals recently took part in a survey that uncovers the real wants and needs of marketers. “The Agency of the Future Survey,” sponsored by Sapient, offers ad agencies a top-ten wish list of those involved with their company’s marketing budgets, and with this information, agencies may be able to better meet the needs of their clients.
1Oct2008 | Jessica Helinski | 0 comments | Continued
Weathering the Storm
Lately, it seems like everywhere you turn there’s bad news: Rising gas prices, failing banks, low consumer spending, etc. What’s an agency to do when it seems like the economy is in upheaval?
26Sep2008 | Jessica Helinski | 0 comments | Continued
