Pitching
The 5 Stages of Purchase Process When Going Green
Should marketers be doing more to educate consumers about going green? Would these efforts lead to higher sales? McKinsey consultants say yes. For all of the talk about consumer interest in purchasing green products, the numbers show the following:
7Nov2008 | Kathy Crosett | 0 comments | Continued
Health Insurance Companies Need an Image Campaign
The beleaguered health insurance industry is at the top of the list when it comes to consumer blame for high health care costs. According to a recent Harris Poll here’s how consumers assign responsibility:
3Nov2008 | Kathy Crosett | 0 comments | Continued
Increased Marketing in the Economic Downturn
Not all companies will slash marketing budgets in the current economic environment. People still have to eat, drink and take showers so the consensus from research firms like IBIS and publications like Advertising Age is that some brands and products need ad campaigns.
30Oct2008 | Kathy Crosett | 0 comments | Continued
Pause Before Submitting A Proposal
The prospect seems like a perfect fit for your agency, and economic worries are making you antsy for more business. But, don’t be too hasty in offering a proposal.
29Oct2008 | Jessica Helinski | 0 comments | Continued
Boosting Lottery Ticket Sales
It’s no secret that casino revenues are down across much of the nation. Lottery ticket operators may also find themselves in the same position and may need to increase advertising to boost sales.
14Oct2008 | Kathy Crosett | 0 comments | Continued
