Pitching

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Economic Pressures and Revised Marketing Budgets

The extended economic slowdown is affecting the bottom line of many businesses and marketing is one of the budget items being cut for the second half of 2008. To determine the extent of budget cuts, the Association of National Advertisers recently surveyed its members and found over half of advertisers expect to reduce their marketing budgets.

27Aug2008 | Kathy Crosett | 0 comments | Continued
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Which Type of Presenter Are You?

There is something unnerving about standing up in front of a room full of people.

22Aug2008 | Jessica Helinski | 0 comments | Continued
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The Silent Treatment

The art of negotiation has been the subject of several past blogs, due in part to the large amount of advice available from industry professionals.

13Aug2008 | Jessica Helinski | 0 comments | Continued
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Consumer Education Means Higher Demand for Alternative Fuel Vehicles

The high cost of gas is one reason consumers are looking for more fuel-efficient vehicles. Environmental concern is another top reason consumers give for looking into a hybrid purchase. A Synovate research study has found that consumer attitudes about buying alternative-fuel vehicles change significantly after they understand more about available technologies. Here’s how attitudes changed before and after consumers learned more:

28Jul2008 | Kathy Crosett | 0 comments | Continued
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Helping Grocers Increase Sales of International Foods

If your grocer clients need to boost sales in their international aisles, check out the results of Progressive Grocer’s recent survey on what Hispanic consumers are buying. Here are the top grocery products purchased by this demographic:

24Jul2008 | Kathy Crosett | 0 comments | Continued
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