Misc.

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Marketing Food to Kids

Promoting food to children has become a $1.6 billion industry and that doesn’t include the restaurant industry’s attempts to generate demand from kids and teens. And the restaurant industry is under increasing fire from the Center for Science in the Public Interest which just announced that most kids’ meals contain a calorie overload.

8Aug2008 | Kathy Crosett | 0 comments | Continued
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Video Game Audience Broadens

The video game playing audience has historically skewed to young males but the demographics are gradually changing. The Entertainment Software Association reports that the average age of gamers is increasing and more women are picking up the controllers. Here are a few demographic details:

5Aug2008 | Kathy Crosett | 0 comments | Continued
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Demographics of Book Buying

The latest figures from the US Census Bureau’s Statistical Abstract indicate that the average consumer unit spends $126 annually on reading material. This represents a steady decline from 1995 when the amount spent was $165 annually. Who is most likely to purchase books and how should publishers target this demographic? The results of a recent Harris Interactive poll sheds light on who is most likely to purchase more than 10 books a year:

28Apr2008 | Kathy Crosett | 0 comments | Continued
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Help Your Auto Dealerships Promote Leasing

It’s no secret that the credit market has tightened. Consumers face problems obtaining financing for mortgages and cars. These financial conditions may explain the growing popularity of long-term loans. The average new-car loan now stands at 64 months, a significant increase from the average 61 month loan in 2003. And some consumers are finding they owe more than the car is worth at the end of the loan period.

31Mar2008 | Kathy Crosett | 0 comments | Continued
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Keep Up On Online Criticism

Social media is emerging as a powerful marketing tool. Instant, available, and inexpensive, many companies are jumping on the bandwagon by offering interactive websites, blogs, and forums to consumers. But, this is also risky. Negative comments and reviews can deter prospective clients, as well as tarnish a reputation in the industry. So, how can your agency offer online interaction and save face?

28Mar2008 | Jessica Helinski | 0 comments | Continued
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