Media Form
What the Drop in B to B Ad Spending Means
The top 100 BtoB advertisers spent an estimated $6.05 billion trying to reach businesses with their messages last year. That spending represents nearly half of the total $12.95BtoB ad spending for 2007. [These figures do not include search, direct mail or email.]
22Sep2008 | Kathy Crosett | 0 comments | Continued
Podcasts as a B to C Marketing Tool
Does podcasting work? Is anyone out there listening? These may be the questions that your clients ask as you develop a media mix for them. Nobody has all of the answers but a quick review of the recent findings from the Pew Internet & American Life Project might help.
17Sep2008 | Kathy Crosett | 0 comments | Continued
Improving Your Email Marketing Results
If you’re designing email campaigns for your clients, it might help to benchmark your practices against the industry standards. Keeping track of the latest email trends and updating your strategy will help your emails reach the intended audience and increase the likelihood that the target will read and respond to your message.
9Sep2008 | Kathy Crosett | 3 comments | Continued
2008 Giving Trends and Your Nonprofit Accounts
If your nonprofit accounts are looking for demographic data and information on the best way to reach consumers, check out the recently released DonorPulse survey.
Here’s a profile of the typical consumer who donates to charitable organizations:
4Sep2008 | Kathy Crosett | 0 comments | Continued
The Increasing Influence of Online Local Advertising
As more content providers shift to an online presence, agencies and advertisers may find it challenging to determine where to spend their online budgets. One way to effectively spend these funds is to determine which types of sites most often prompt viewers to take action as a result of the online ads they see.
29Aug2008 | Kathy Crosett | 0 comments | Continued
