Media Form
Should Your Clients Market on Social Networking Sites?
Though some industry experts have concerns about the longevity of social networking sites because of revenue streams, consumers of all ages are spending more time visiting them.
These sites garnered nearly 20% of all visits by Internet users in January 2007 but that percentage dropped to about 14% by February of 2008.
24Nov2008 | Kathy Crosett | 0 comments | Continued
Build Business Online
With more marketers considering online tools to grow sales, your agency should consider how it’s reaching out to prospects on the Internet.
14Nov2008 | Jessica Helinski | 1 comment | Continued
Digital Out-Of-Home Marketing Still Growing Rapidly
If there’s one bright spot in the 2008 marketing picture, it’s digital out-of-home (OOH) marketing. This category includes digital billboards as well as video ads displayed in malls and stores.
12Nov2008 | Kathy Crosett | 0 comments | Continued
Latest Statistics Point to Significant Consumption of Single Form Media
Despite the general impression that consumers are constantly multitasking during work and leisure time, Mediamark Research and Intelligence reports a few statistics that suggest otherwise. At least half of our media time is spent engaging with a single form.
2Oct2008 | Kathy Crosett | 0 comments | Continued
What Marketers Want: A Top Ten List
Over 200 chief marketing officers and senior marketing professionals recently took part in a survey that uncovers the real wants and needs of marketers. “The Agency of the Future Survey,” sponsored by Sapient, offers ad agencies a top-ten wish list of those involved with their company’s marketing budgets, and with this information, agencies may be able to better meet the needs of their clients.
1Oct2008 | Jessica Helinski | 0 comments | Continued
