Media Form

post thumbnail

Free-Standing Insert Coupons and Your Clients

Should you add FSI coupons to the media mix for your clients? This medium has long been used to induce consumers to try new products and in the first part of 2008, 129 billion FSI coupons were distributed to consumers via Sunday newspapers. By sector, here’s how the distribution broke out:

28Aug2008 | Kathy Crosett | 0 comments | Continued
post thumbnail

Effective Business Building for Realtors

Is there a way to improve business results for realtors in this strained housing market? Baylor University professor Dr. Chris Pullig published a study that indicates lead generation activity is key.

1Aug2008 | Kathy Crosett | 0 comments | Continued
post thumbnail

Using Radio to Reach Voters

Media reports have emphasized the importance of TV and online marketing in the political arena. Should your political clients spend money on other traditional forms of media such as radio?

21Jul2008 | Kathy Crosett | 0 comments | Continued
post thumbnail

Effectiveness of 15 Second Spots in Outdoor Advertising

Video capability continues to expand its reach to more out-of-home locations and consumers are increasingly viewing short videos in locations such as gas pumps. But are these short videos effective?

9Jul2008 | Kathy Crosett | 0 comments | Continued
post thumbnail

B to B Marketing to the C Level

If you’re trying to help your clients grab the attention of C-level executives who run the nation’s largest companies, the recent Ipsos MediaCT release tells you where to make media buys.

27Jun2008 | Kathy Crosett | 0 comments | Continued
Older Entries