Demographics

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Marketing to Beer Drinkers

Just in time for the fall football and homecoming season, The Media Audit has released its latest statistics on how to reach the beer drinker demographic. An Anheuser Busch survey reports that beer drinkers are comprised of 70% men and 30% women.

14Aug2008 | Kathy Crosett | 1 comment | Continued
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Marketing to the Middle Class

While some demographers expect the American middle class to disappear, Pew Research reports that just over half of all consumers consider themselves middle class.

Pew Research also reports that 4 specific segments make up America’s middle class with unique characteristics as follows:

7Aug2008 | Kathy Crosett | 0 comments | Continued
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Helping Grocers Increase Sales of International Foods

If your grocer clients need to boost sales in their international aisles, check out the results of Progressive Grocer’s recent survey on what Hispanic consumers are buying. Here are the top grocery products purchased by this demographic:

24Jul2008 | Kathy Crosett | 0 comments | Continued
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Targeting Consumers to Increase Restaurant Traffic

I noted in last week’s blog that restaurants continue to increase advertising in 2008 and that fast-casual outlets have experienced higher-than average growth. Targeting consumers who are mostly likely to eat out is one way to improve your clients’ return on investment. The data from two recent studies could help you position advertising properly.

11Jul2008 | Kathy Crosett | 0 comments | Continued
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Targeting the Small Business Owner

In last Friday’s blog, we discussed which media forms are most popular with C-level managers of large corporations. Small business owners comprise another large group of b-to-b buyers and targeting them properly can help your clients increase sales.

1Jul2008 | Kathy Crosett | 0 comments | Continued
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