Closing

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5 Tips to Establish Credibility

We live in an age of mistrust. The results of a recent Persuasion Institute study say that just 12 percent of audience members said they trusted the persuaders while 88 percent of persuaders felt they’d established trust with their audience. Kurt Mortensen, who founded the Persuasion Institute, says it is safer to assume your prospects […]

27May2008 | A.J. Fox | 0 comments | Continued
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You Can’t Have It!

This afternoon, I read an interesting entry over at LandingTheDeal regarding the “takeaway close,” and felt it was something good to share.
Really, the idea of the takeaway is just another form of the “getting inside their head psychology” that I wrote about last week. It’s all about getting the clients synapses firing a bit […]

11Dec2006 | admin | 0 comments | Continued
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The Value of the Testimonial

How are you at asking your current clients for a testimonial? Is it something that you are able to do without hesitation, or does it make you uncomfortable?
I think it goes without saying that conventional logic states that the testimonial is one of the most powerful tools available when you’re out hunting down new […]

9Dec2006 | admin | 0 comments | Continued