Archive for Michelle OBrien
26% of Small Business Advertisers Plan Increased Ad Spending in 2009
Looking forward to 2009, more than a quarter of recently surveyed small business owners plan to spend more on advertising, and another 60% plan to spend about the same as in 2008. When broken down by media type, over half of small business advertisers plan to spend the same or more on the following: Online advertising (69%), Yellow Pages (54%), newspapers (51%), and direct mail (51%).
16Dec2008 | Michelle OBrien | 0 comments | Continued
Computer Buyers: 80% Say Brand Name Important; Web sites and Product Reviews Influence Purchase
Nearly 80 percent of recent home computer and computer accessory buyers rated brand name as an important or very important factor in their buying decision, according to the Fall 2008 Ad-ology Media Influence on Consumer Choice survey.
The survey also found that online media increasingly influences buyers. A majority of respondents said they were influenced by [...]
New Survey: Online Video, TV, and Magazines Influence Video Game Purchases
Westerville, OH, November 24, 2008 – A surprising 70% of recent video game/game systems buyers reported some or significant influence from television and 54% reported influence from online video, according to the Fall 2008 Ad-ology Media Influence on Consumer Choice survey.
Nearly half of consumers 18 to 24 years old (48.5%) purchased video game products [...]
Survey: 75% of TV, Home Theater Buyers Consider Product Reviews, Online Comments Before Purchase
Westerville, OH, November 13, 2008 – Three-quarters of recent television, audio, and home theater equipment purchasers ranked online product reviews and comments from other shoppers as having some or significant influence on their buying decision, according to the Fall 2008 Ad-ology Media Influence on Consumer Choice survey.
Consumers were also influenced by information from blogs, [...]
Survey: Web Sites Now Influence Over Half of U.S. Toy Purchasers
Desire for Product Safety, Educational Toys Shows Opportunity for Independent Toy Stores
More than half of recent toy purchasers rank manufacturer and store websites as having some influence on their buying decision, according to the Fall 2008 Ad-ology Media Influence on Consumer Choice survey. Product reviews and other information and advertising found online also play [...]
