Archive for Kathy Crosett
2009 TV Technology Will Require New Marketing
Now that flat-panel TVs have become mainstream commodities, manufacturers are working on the next must-have technology upgrades. Here’s a list of what’s in store for 2009 and beyond:
15Dec2008 | Kathy Crosett | 0 comments | Continued
Keeping Food Clients Up to Date with Flavor Forecasts
Whether consumers stay home or go to a restaurant, they’ll still have to eat in 2009. Food companies and restaurants can sell more by marketing the latest flavor trends. Food processing giant McCormick predicts that three general trends will flavor menus in 2009:
12Dec2008 | Kathy Crosett | 0 comments | Continued
Niche Colleges Need Marketing Expertise
Many colleges and universities may begin to feel the squeeze of lower enrollment figures in the next couple of years as student loans prove harder to come by and as the demographic bulge eases.
11Dec2008 | Kathy Crosett | 0 comments | Continued
Educational Campaigns Needed to Boost Prepaid Mobile Phone Use
As the new year approaches, consumers will be looking for additional ways to cut their expenses. While they may suspend purchasing specific goods or services, they may also switch to less expensive options. This activity could mean more opportunity for your agency if you can convince your clients to market the less expensive alternatives.
10Dec2008 | Kathy Crosett | 0 comments | Continued
Venture Capital and Biosciences
Despite the economic turmoil in the financial sector, private equity continues to flow to the biosciences sector. In 2007, venture capital firms invested $11.566 billion in biosciences as follows:
9Dec2008 | Kathy Crosett | 0 comments | Continued
