Archive for Kathy Crosett
Should Your Clients Market on Social Networking Sites?
Though some industry experts have concerns about the longevity of social networking sites because of revenue streams, consumers of all ages are spending more time visiting them.
These sites garnered nearly 20% of all visits by Internet users in January 2007 but that percentage dropped to about 14% by February of 2008.
24Nov2008 | Kathy Crosett | 0 comments | Continued
Yes, Virginia, There is a Santa Claus
Nearly every forecast on retail spending for the current holiday season is negative. Consumers routinely say they are going to spend less and the recently released numbers for October’s retail sales certainly support the claims. But a review of specific spending plans points to a few bright spots and the potential for increased marketing.
21Nov2008 | Kathy Crosett | 0 comments | Continued
Preparing for a Drug Shift from Rx to OTC
If you work with pharmaceutical firms that sell prescription drugs which will soon be sold over the counter (OTC), the news may not be all bad. A Nielsen Healthscape Consumer report on consumer behavior during Zyrtec’s transition from prescription to OTC drug status revealed three important trends:
20Nov2008 | Kathy Crosett | 0 comments | Continued
Interest in Alternative Workspace Strategies Means Growth for Mobile Technology Vendors
As more companies turn to distributed operations, the demand for alternative workspace strategies (AWS) is expected to grow. This shift should be accompanied by higher demand for products and services that increase efficiency and improve communications abilities for mobile workers.
19Nov2008 | Kathy Crosett | 0 comments | Continued
Changes Could Bring Growth to Package Supply Industry
Packaging supply firms may be feeling the pinch of a slowing economy, but recent changes could give the industry reason to feel optimistic and to increase B to B marketing.
18Nov2008 | Kathy Crosett | 0 comments | Continued
