Today is Thursday, August 28th, 2008

Archive for Kathy Crosett

Free-Standing Insert Coupons and Your Clients

Should you add FSI coupons to the media mix for your clients? This medium has long been used to induce consumers to try new products and in the first part of 2008, 129 billion FSI coupons were distributed to consumers via Sunday newspapers. By sector, here’s how the distribution broke out:

28Aug2008 | Kathy Crosett | 0 comments | Continued

Economic Pressures and Revised Marketing Budgets

The extended economic slowdown is affecting the bottom line of many businesses and marketing is one of the budget items being cut for the second half of 2008. To determine the extent of budget cuts, the Association of National Advertisers recently surveyed its members and found over half of advertisers expect to reduce their marketing budgets.

27Aug2008 | Kathy Crosett | 0 comments | Continued

Trends in Fitness Equipment Industry Mean Opportunity

If your sporting goods retailers are looking for data on which pieces of equipment to promote to consumers, check out the recent press release from the Sporting Goods Manufacturers Association. Findings indicate the following:

26Aug2008 | Kathy Crosett | 0 comments | Continued

Trends in Medical Device Industry Mean Opportunity

The demand for knee and hip replacements in the US continues to grow and some reports put the total market value for 2007 at about $5.5 billion. This trend has not gone unnoticed by medical device manufacturers.

25Aug2008 | Kathy Crosett | 0 comments | Continued

Conference and Meeting Trends Mean Opportunity for Many Vendors

Businesses are still planning conferences and meetings in the down economy. And it’s the job of conference planners to make the meetings affordable and enjoyable. As they prepare for their own annual meeting, these professionals indicate the need for several types of businesses to support their work in the conference industry.

22Aug2008 | Kathy Crosett | 0 comments | Continued