Archive for A.J. Fox
3 Things you DIDN’T want to hear about New Business
The 2008 Annual Agency Survey from Michael Gass Consulting was recently released and it started me thinking about all the horror stories I hear from clients and prospects, alike.
POINT #1 - New Business is harder than ever to find.
Michael’s survey exposes some insightful reasons New Business is so hard. According to Gass, “It isn’t surprising [...]
5 Tips to Establish Credibility
We live in an age of mistrust. The results of a recent Persuasion Institute study say that just 12 percent of audience members said they trusted the persuaders while 88 percent of persuaders felt they’d established trust with their audience. Kurt Mortensen, who founded the Persuasion Institute, says it is safer to assume your prospects [...]
27May2008 | A.J. Fox | 0 comments | Continued
