Archive for admin
Changes in Drug Store Business Model Mean Opportunity
With supermarkets and mass merchandisers increasingly crowding the traditional drug store market space, who can blame operators for looking toward a changed business model?
A recent Wall Street Journal report highlights some of the changes Walgreen is making to position itself as an industry leader for the future.
These changes include:
Establishing Take Care Health Clinics which operate [...]
30Mar2008 | admin | 0 comments | Continued
Banking for the Mass Affluent Market
Retail banks continue to face pressures of more online competitors and fewer consumers who are willing to keep money in traditional savings accounts. Some banks are responding by offering services to the 'mass affluent' demographic - defined as consumers who have between $100,000 and $1,000,000 in liquid assets. Industry studies indicate that this demographic is [...]
27Mar2008 | admin | 0 comments | Continued
Franchising Growth and Agency Opportunity
Franchising continues to be a bright spot fueling business and employment growth. The total number of franchise concepts grew nearly 20% in the past five years. Some industry segments, such as home health care businesses, experienced nearly 30% growth rates.
Franchiser companies typically dictate specific levels of advertising expenditures for their franchisees. In some cases, franchisees [...]
Tweaking the Search Engine Marketing Campaign
More than 2/3's of online marketers note that search engine marketing is the most effective tool when it comes to producing results. Over half of surveyed e-tailers claim to link 25% of revenues to pay-per-click and search engine marketing. As the e-tail world becomes increasingly crowded, are there ways to improve results?
Here's what a recent [...]
25Mar2008 | admin | 0 comments | Continued
Consumer Attitudes about Packaging Means Agency Opportunity
Consumer goods packaging serves as an important marketing and branding tool yet consumers have concerns about the environmental impact of packaging.
How can your packaging clients be sure their product is seen as important? Make sure the packaging is perceived as necessary. Here are the instances when consumers appreciate packaging:
Packaging keeps products clean - 26% of [...]
24Mar2008 | admin | 0 comments | Continued
