Build Business Online

November 14 2008 | Jessica Helinski

With more marketers considering online tools to grow sales, your agency should consider how it’s reaching out to prospects on the Internet. In his article, “4 Pointers for Building Relationships with Your Prospects Online” on RainToday, author and sales advisor Charles H. Green offers advice on how to build relationships, and get new business, using the Internet.

While he covers issues such as maintaining a Web presence and blog commenting, he leads off his article discussing one of the most important aspects of building business online: The Web site. Likely, in the age of Googling, your agency’s Web site will be one of the first introductions a prospect gets to your agency. Make sure it delivers! Pictures, services offered, bios-be sure it includes everything to both inform, and positively impact, a potential client.

Green emphasizes that when it comes to the Internet, “less is not more-the web is great at removing the constraints of physical space.” He emphasizes the importance of personalizing the site with stories and any other bits of information that may form a bond with a prospect. Remember – you never get a second chance to make a first impression, especially when it comes to your Web site.

 

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  • http://inforichesbonus.com Bryan Bliss @ Business Building resources

    One of the best opportunities for online businesses is in creating digital only downloadable information products.
    The cost is low to create,
    there need not be any shipping or fulfillment costs and
    It is easy to test the market.
    Being an expert or passionate about almost any HOW-to, or why
    can translate nto a profitable business.
    It can be an incredible branding tool for business to give away too with such a low cost of production and a high perceived value. Showing how and why you do your specialty can be educational and present your business as an industry leader.
    Whether an info product is used as a gesture of gratitude, or as a profit center when some income streams are slowing in todays economy, it is a valuable addition to any marketers toolkit for profits.
    thanks and take care,
    Bryan Bliss