Is there anything you can do to help your restaurant accounts increase sales? According to Technomic, consumers are looking for specific features when they’re dining out:

Flexibility - 58% of consumers want the freedom to substitute menu options and 29% are happy ordering appetizers for meals

Ethnic menus - Offer consumers foods they won’t or can’t cook at home. The most popular ethnic menu offerings are Mexican and Asian.

Convenience - Make it easy for consumers to know what the restaurant offers by dressing up the Web site and make sure that the 38% of consumers who worry about parking know that there’s a spot for them to pick up their take-out orders.

Review the marketing currently in place for your restaurant accounts. Whether they’re offering a quick-serve or fine dining experience, marketing the details that consumers are looking for will boost sales.

[Source: Technomics release 8.12.08]