If your nonprofit accounts are looking for demographic data and information on the best way to reach consumers, check out the recently released DonorPulse survey.

Here’s a profile of the typical consumer who donates to charitable organizations:

• Married 60%
• Conservative 37%, Moderate 37%, Liberal 26%
• No children living at home 64%
• College educated 54%
• Average annual giving $2,140 ($940 to churches)

Here’s a list of the methods of contact that motivate consumers to give:

• Fundraising event 39%
• Letter 37%
• Workplace event 20%
• Telephone call 20%
• Magazine, newspaper or newsletter article/ad 13%
• Email 11%
• TV show/ad 11%
• Website 11%
• Radio 9%

It’s crucial to work with your nonprofit clients to properly target consumers because up to 57% of donors indicate they will be giving less in 2008.

[Source: 2008 DonorPulse Summary Report]