The US Census Bureau’s report on private construction indicates that the value of private nonresidential buildings put in place in 2007 was $281 billion. Analyzing the details by region and type can help you find new clients. Here are a few details.

• The value of lodging put in place in the West was $12.9 billion compared to $2.6 billion put in place in the Northeast.
• The South is the winner when it comes to health care facilities. Over $8.8 billion of health care real estate was put in place in the South while the Northeast came in dead last with $5.9 billion.
• The Northeast came in first with educational facilities worth $5.8 billion put in place.
• The Midwest leads the way in manufacturing facilities worth $16.7 billion put in place.

Review the business reports in your local area to determine which new facilities may be looking for ad agencies and prepare your best pitch to win another account.

[Source: Annual Value of Private Nonresidential Construction, US Census Bureau ,2007]