Mobile Maps and Market Opportunity

Consumers are growing accustomed to using online mapping resources and have started to shift their access points for this resource. That’s the latest finding from a comScore report. Here’s a summary of the details on a study regarding consumer access to online maps:

• Between May 2007 and May 2008 the number of US consumers who accessed maps via a mobile device such as a phone jumped from 4.4% to 7.5%.
• While at least 85% of these consumers were in a car when accessing these maps, 15% were walking, biking or using public transportation.
• The number of US consumers who accessed maps via a PC declined from 44.9% to 44.2% between 2007 and 2008.

Share these trends with vendors who develop mapping applications and related software and hardware.

[Source: "Are We There Yet?" comScore release, 7.24.2008]