Audit For Better Leads

July 30th, 2008 • Related • Filed Under

Lead generation not quite up to par? Maybe it’s time for an audit! Jackie Walts, a 25-year direct marketing and lead generation professional, sings the praises of implementing a self-audit for businesses that are experiencing lackluster leads. “Unless programs are finely tuned by an experienced lead generation team, many end up being expensive experiments with results far below expectations,” she writes. “An audit of the current systems can give a road map on how to improve results.”

In her article, “Leading a Lead Generation Audit,” Walts outlines an eight-step plan for businesses to follow. The steps are:
Step 1: Plan the Audit

Step 2: Define Your Perfect Customer

Step 3: Program Review

Step 4: Review Sources and Results

Step 5: Review the Lead Response Path

Step 6: Review the Lead Funnel

Step 7: Check Sales and Marketing Communication

Step 8: Analyze Results.
To read details about each step, as well as her advice, check out the article here.

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