Using Radio to Reach Voters
July 21st, 2008 • Related • Filed Under
Media reports have emphasized the importance of TV and online marketing in the political arena. Should your political clients spend money on other traditional forms of media such as radio? A recent study released by the University of Missouri indicates it could be a worthwhile expenditure for the following reasons:
- Radio can be less expensive than TV
- Radio ads often appeal to specific demographics such as men, young consumers and religious men and women
The study designer also points out that since radio stations often don’t run ads from competing candidates or interest groups, the value of the message remains more powerful.
Consider adding radio to the media mix in advance of the fall election season.
University of Missouri News Bureau release, July 10, 2008
Geeze, thanks for posting this. Good read.
I found this article which is actually pretty relevant to the subject. You ...
Your blog is interesting!
Keep up the good work! 
funny, Tony Santos wrote about this topic exactly the other day. 
I read a simliar post just the other day by Sandra Kosineck but yours is much better. 
I believe IT is included in the technology group listed in my blog post. 
when Ernst and young says this i do not have any thing to say but i need to know what ...
I also enjoyed reading this post and a few other posts. Thanks for sharing. 
Concierge medicine is indeed a rapidly growing model of medical care. It is largely consumer-driven. I opened one ...
Hesso - I agree with you... The only modification I would make is that I ask for a "time frame". ...
I feel your approach in cold calling has too many negatives as an opener. I would never tell a prospect ...