Effectiveness of 15 Second Spots in Outdoor Advertising
July 9th, 2008 • Related • Filed Under
Video capability continues to expand its reach to more out-of-home locations and consumers are increasingly viewing short videos in locations such as gas pumps. But are these short videos effective?
Here’s a summary of Nielsen’s recent release on this topic:
- Both 10 and 15 second spots appear to have higher recall rates than 30 second spots when viewed at gas pumps.
- In general, over 2/3’s of viewers recall ads seen at gas pumps.
- The vast majority of consumers, 90%, pay attention to ads appearing at the pump when they fuel their vehicles.
Share this data with your convenience store clients and encourage them to invest in gas-station TV technology and marketing in order to increase sales.
