B to B Marketing to the C Level

If you’re trying to help your clients grab the attention of C-level executives who run the nation’s largest companies, the recent Ipsos MediaCT release tells you where to make media buys.

Here’s where CEOs turn for business news:

• National newspapers 19.7%
• Cable TV 14.5%
• Internet 13.2%

Here’s where CEOs turn for business help:

• Business magazines 38.3%
• Internet 30.2%
• National newspapers 17.9%

Of course, CEOs don’t make decisions in a vacuum. Check out the rest of the report to see how the business elite and other C-Level executives use media and then put together a media buy that ensures decision-makers will see your clients’ products and services.

The Iposos MediaCT U.S. Business Elite Study, April 2008