In the next 4 years, spending on digital marketing will nearly double. Marketers will shift their media mix to fund $77 billion in digital advertising which will comprise 35% of all ad spending. Forrester Research analysts say there are several specific reasons for this growth.
Ad-ology Research recently updated their Industry Marketing Insights report for Apartment Buildings. The following are the predicted Top 3 Opportunities/Challenges from the report for this industry for the upcoming 12 months:
Automakers are shifting toward targeting Baby Boomers, who have weathered the financial crisis better than millennials. According to a new study from J.D. Power and AARP, people age 50 and older now buy more than 6 of every 10 new vehicles sold — 62%. In contrast, buyers age 18 to 34 now are just 13% of the new-car market — down from 24% in 2001.
Look out, amateurs musicians and stuntmen. The professionals are ready to take over the world of YouTube. As Google, the owner of YouTube, seeks to turn the popular site into an advertising powerhouse, it will be rolling out new content and courting marketers in a big way.
TV media companies have it somewhat easier than competitors that have been relying on print newspaper and magazines or radio for their revenue. For the most part, advertisers are still saying they want TV ads to be a major part of their campaigns. But the fragmentation of the TV audience across devices is making the media-buying process more complicated, especially in the local market.
Men have reputation for being non-shoppers. Maybe it’s the new high-tech tools men have at their disposal, the effects of great new ad campaigns – or a combination of the two – but things have changed. Today’s men are the new hot prospects, especially for luxury marketers.
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