Marketing Forecast from Ad-ology

January 27 2012 | Shannon Bryant

According to a new report from Jefferies & Company Inc., the coffeehouse segment is poised for a banner year due to rising same-store sales, more stable coffee prices and a boom in consumer packaged goods revenue led by price increases and “K-Cup” individual-brewing sales. As supermarket sales of ground coffee continue to grow, analysts also predict a sales growth of between 8% and 10% for the coffeehouse segment in 2012.

January 27 2012 | Kathy Crosett

Ad-ology Research recently updated their Industry Marketing Insights report for Beef and Pork Wholesalers.

January 27 2012 | Kathy Crosett

Marketers have been tempted to cut back their ad budgets as the recession drags on. This has been especially true in the consumer packaged goods (CPG) sector where private labels brands are aggressively rolling out and capturing market share. But cutting ad budgets is exactly the wrong move according to the latest research.

January 27 2012 | Kathy Crosett

From the beginning, marketers have used the Internet for direct response advertising. But will this format deliver returns on branding campaigns? Many marketers plan to shift some of their online budgets to branding this year but they’d like to see improved metrics to measure their ROI on this effort.

January 26 2012 | Shannon Bryant

According to new consumer research from Leichtman Research Group, 69% of households in the United States have at least one high definition television set, up from 17% in 2006. Over the past five years, 52% of US households adopted HDTV. In addition, 21% of all households purchased a new TV set in the past 12 months, and 19% of all households plan to purchase a new TV set in the next 12 month.

January 26 2012 | Kathy Crosett

As the new year progresses, consumers are getting the idea that any improvement in their personal financial situation will be gradual. At least one survey shows that the number of consumers who are very concerned about the economy has remained unchanged for nearly 3 years. But, they are growing tired of cutting their dining out budget and cooking at home. As consumers shift their habits, savvy marketers can increase market share.